Advertise
Advertise directly to doctors, surgeons, nurses,
and medical decision-makers on UPSHPA.com
Read Canada's Most Trusted Healthcare Professionals
Connect with over 35,000+ Canadian healthcare professionals through our high-traffic platform. Whether you’re launching a new pharmaceutical product, promoting diagnostic equipment, or building brand awareness in the medical industry—UPSHPA delivers targeted results with premium visibility and performance-based ad options.
Our Audience
UPSHPA connects advertisers with a verified, engaged audience of healthcare professionals—from clinical decision-makers to frontline care providers. Let your message land where it matters most.
Our Advantage
With over 120,000+ daily page views and 3.6M+ monthly, we offer CPM-based display ads, sponsored content, video, and newsletter placements—designed to deliver measurable ROI across multiple channels.
Our Approach
We partner with brands to create custom advertising experiences that align with Canadian advertising guidelines. Whether you’re looking to promote medical innovations or build thought leadership—we’ll tailor a solution to meet your goals.
Newsletter Sponsorships
With an industry-leading 94% open rate, your message will be seen by 30,000+ healthcare professionals across Canada. Each of these professionals interacts with an average of 8–12 colleagues daily and cares for 100+ patients per day. That means your brand has the potential to reach 240,000+ professionals and over 3 million patients — every single day.
Premium homepage, leaderboard, and sidebar spots.
Display Ads
(CPM-Based)
Put your brand front and center with high-impact banner ads placed across UPSHPA’s high-traffic pages, including the homepage, article content, and sidebar placements. With over 3.6 million page views monthly and 10M+ monthly ad impressions, your ads are seen by engaged healthcare professionals every day.
All campaigns are CPM-based, giving you full control over your reach and ROI.
Banner Sizes & CPM Rates
Homepage Placement
970×250 Billboard – $100 CPM
728×90 Leaderboard – $75 CPM
300×600 Half Page – $65 CPM
300×375 Medium Box – $60 CPM
300×250 Standard Box – $55 CPM
In-Post Placement (Articles, News, Features)
728×90 Leaderboard – $65 CPM
300×600 Half Page – $55 CPM
300×375 Medium Box – $50 CPM
300×250 Standard Box – $45 CPM
Custom placements and impressions are available. Contact us for tailored estimates.
Sponsored Articles & Thought Leadership
Feature your AI diagnostic tools, medical equipment, or pharmaceuticals in a professionally written article.
One article: $3,500 (Guaranteed 50,000 views)
Three articles: $9,000 (Guaranteed 150,000 views)
Five articles: $14,500 (Guaranteed 250,000 views)
Video Advertising & Webinars
Sponsored Webinars – Present your technology to an audience of healthcare decision-makers.
One webinar: $7,500 (Up to 500 attendees)
Three webinars: $20,000 (Up to 1,500 attendees)
Five webinars: $32,000 (Up to 2,500 attendees)
Video Ads – Placement within our digital media content and newsletters.
$3,000 (50,000 impressions)
$7,500 (150,000 impressions)
$15,000 (350,000 impressions)
Pharmaceutical & Biotech Advertising
Targeted Drug & Treatment Promotions – Reach doctors and surgeons directly through display ads, email newsletters, and sponsored content.
Clinical Research & New Drug Awareness – Feature new product releases, studies, and advancements in pharmaceutical treatments.
Multi-Channel Advertising Solutions – Combination of email, website, video, and social promotions tailored for maximum impact.
Regulatory Compliance Considerations – Adhering to best practices to ensure transparent and ethical advertising in alignment with Canadian health advertising standards.
Custom Advertising Solutions
We can tailor exclusive sponsorships, event promotions, and targeted outreach campaigns to meet your needs. Contact us for custom pricing.
Guidelines & Best Practices for Pharmaceutical Advertising
Compliance with PAAB Guidelines: Ensure promotional content aligns with the Pharmaceutical Advertising Advisory Board’s ethical standards.
Transparent & Informative Messaging: Focus on education and awareness rather than direct sales tactics.
Focus on Evidence-Based Marketing: Highlight clinical studies, approved uses, and medical innovations.
No Direct-to-Consumer Promotions: Ads should be physician-focused and avoid consumer-driven marketing strategies.
Multi-Channel Engagement: Utilize email, display, and video for strategic reach and brand visibility.
